Launching a startup is an exciting journey, but it comes with risks. From cyberattacks to employee lawsuits, the threats are real—and costly. While startup insurance might not be at the top of your to-do list, it’s a critical safeguard for your business. In this guide, we’ll explore why startup business insurance is essential, what types of coverage your tech startup needs, and how to find the right startup insurance companies to protect your venture.
Key Takeaways:
Startup business insurance protects your company from lawsuits, cyberattacks, and other risks that could derail your growth.
While first-time founders often overlook startup insurance, two-thirds of repeat entrepreneurs prioritize it early on.
Customers, investors, landlords, and lenders frequently require proof of insurance, so securing it early can prevent delays.
Policies can safeguard your startup from risks like employee disputes, competitor lawsuits, theft, and more.
Why Startup Insurance is Non-Negotiable
Running a startup by the book doesn’t make you immune to risks. Employees, customers, competitors, or even third-party contractors can sue your business, leaving you with hefty legal fees. For example, two anonymous entrepreneurs shared how their startups faced $50,000+ legal battles over equity disputes with early employees. While the claims were dismissed, the costs could have been covered by startup insurance. Offering a proper benefits plan can keep your business safe at least from your former employees.
Startups are also prime targets for cybercrime, wire fraud, and email scams. A single cyberattack forced an Ohio-based startup to shut down entirely. As Travis Hedge, cofounder of Vouch (a startup insurance company), puts it: “Companies should fail for the right reasons.” Insurance ensures that unforeseen risks don’t derail your hard work.
What Insurance Does a Startup Need?
Every startup is unique, but here are the essential types of startup company insurance to consider:
General Liability Insurance
Covers third-party claims like slip-and-fall accidents or property damage.
Often required by landlords before renting office space.
Includes “advertising injury” protection, which defends against lawsuits over marketing claims.
Group Health Insurance
Keeps all your employees covered from health threats in the office and everywhere else.
Allows your workforce to save money on healthcare costs.
Allows your employees to plan for their retirement.
Cyber Liability Insurance
Protects against data breaches, cyberattacks, and email fraud.
Critical for tech startups handling sensitive customer data.
Employment Practices Liability Insurance (EPLI)
Shields your business from employee-related lawsuits, such as wrongful termination or discrimination claims.
Nearly 40% of U.S. companies face employment-related lawsuits, making EPLI a must-have.
Errors and Omissions (E&O) Insurance
Also known as professional liability insurance, it covers claims related to software bugs, coding errors, or service failures.
Often required by enterprise clients before signing contracts.
Directors and Officers (D&O) Insurance
Protects your startup’s leadership team from personal liability in lawsuits.
Typically required by investors during funding rounds.
Crime Coverage
Safeguards against internal threats like embezzlement or theft.
Essential as your startup grows and hires more employees.
It’s not a priority amid the chaos of launching a business.
The insurance industry has a reputation for cumbersome processes, unclear pricing, and slow policy delivery.
Justin Barad, CEO of OssoVR, shared his frustrating experience: “It took nine months to get coverage. The policies were confusing, and the costs were unclear. It was incredibly distracting.”
Fortunately, the rise of InsureTech companies like Vouch, Coalition, Zeguro, and NewFront is transforming the startup insurance landscape. These digital-first providers use data and algorithms to streamline the process, making it faster, cheaper, and easier to get customized policies.
When to Get Startup Business Insurance
Don’t wait until it’s too late. Here are key milestones when startup insurance becomes critical:
Leasing Office Space: Landlords often require general liability insurance.
Hiring Employees: EPLI protects against employment-related lawsuits.
Raising Funding: Investors typically mandate D&O insurance.
Launching Products: E&O insurance ensures you’re covered for product-related claims.
How to Choose the Right Startup Insurance Companies
Not all insurers understand the unique needs of tech startups. Here’s what to look for:
Specialization in Startup Insurance: Choose providers like Vouch or Coalition that focus on startups.
Transparent Pricing: Avoid hidden fees and unclear costs.
Customizable Policies: Ensure your coverage grows with your business.
Fast Onboarding: Look for digital-first insurers that simplify the application process.
The Future of Startup Insurance
The traditional insurance industry is undergoing a digital transformation, thanks to InsurTech companies. Investors have poured over $100 million into these startups, signaling a shift toward more accessible and affordable startup business insurance.
Final Thoughts
Startup insurance isn’t just a safety net—it’s a strategic investment in your company’s future. Whether you’re a first-time founder or a seasoned entrepreneur, securing the right coverage early can save you from costly legal battles, cyberattacks, and other risks.
Don’t let your startup fail for the wrong reasons. Protect your business from day one through adequate insurance covers and employee benefits. Get in touch with the Taylor Benefits team to devise a benefits plan for your workforce now.
Written by Todd Taylor
Todd Taylor oversees most of the marketing and client administration for the agency with help of an incredible team. Todd is a seasoned benefits insurance broker with over 35 years of industry experience. As the Founder and CEO of Taylor Benefits Insurance Agency, Inc., he provides strategic consultations and high-quality support to ensure his clients’ competitive position in the market.
Todd Taylor with Taylor Benefits gives our small business the kind of personal service we need. Insurance benefits are important to our employees and Todd helps us find a balance between benefits and value. Todd responds immediately to my phone calls & e-mails. He has even gotten in touch with me on a Sunday when we were in need of coverage answers immediately. We are very pleased with the hands-on service Todd and his staff provide.”
-Ken and Linda Orvick,Orvick Management Group, Inc.